July 2026
Our logo is a stack of arrows, and people keep asking about it, so here's the honest version. The arrows are directional but still fluid. They're water. That matters to me because your body is about 70% water, and I wanted the brand to represent the human in its totality, since that's what everything stems from.
A stele, the thing we're named after, is the exact opposite: a rigid stone slab people carved records into. Water and stone. Light can't exist without darkness, yin can't exist without yang. That tension is the company: we build the structure and the systems that help you hit your health goals, while staying grounded in what's natural about being human.
And all the arrows point up to the brain. That's our whole differentiator, honestly. Every other wearable stops at the physiological stuff: heart rate, sleep, strain. We track the cognitive layer too, and give you guidance for both. Your body's system of record, including the part above your neck.
I'm not doing this because health tech looked like a good market. I'm doing it because I like building cool things with people I like, I've been obsessed with health for years, and this is the most useful thing I can imagine making.
Shawn Jerry
